Frame, a successful marketing company based in Glasgow, will be managing Gala Bingo’s marketing campaign in 2009. Television, Radio, and Internet ads are the strategies comprising this proposed massive campaign.
Gala has had a hellish 2008 with 13 of their land-based bingo clubs closing to the internal company reorg which ousted 200 workers from their headquarters. Personal equity backers even had to take a 50% cut in their stake. However, Dominic Harrision, Gala’s new CEO, remained confident that Gala would regain firm footing in 2009 and remain recession resilient.
In general, 2008 was a rocky road to travel for bingo Operators, both land-based and online. The National Bingo Caller of the Year competition, which is annually hosted by The National Bingo Game Association was suspended this year due to the difficulties facing the bingo industry.
With so many obstacles in its path, it will be very interesting to see what marketing strategies Frame has in mind to rebuild Gala’s weakening bridges. The latest scoop is that online media was the popular preference to print media for next year’s marketing initiatives.